How Sellable Is Your Business?
Find out with a 15-minute assessment. No guessing. Just data on what buyers actually care about.
The Book That Built This System
In 2011, John Warrillow wrote Built to Sell — and it changed how the world thinks about building a business worth owning. The Value Builder System™ grew directly out of that work: 8 proven drivers of transferable value, benchmarked against 80,000+ real businesses.
Diffactory is a proud Value Builder partner and Certified Value Builder. This is the assessment we use with every founder we work with.
Here's the Deal
The Value Builder System™ scores your business across 8 things buyers actually look at. 80,000+ companies have taken this. It's not theory. It's what makes businesses sell (or not).
Takes about 15 minutes. You'll get a score, plus a breakdown of what's helping you and what's holding you back. Useful whether you're selling next year or next decade.
See What Drives Value
The 8 things buyers actually look at before writing a check
Find the Weak Spots
Know exactly what's killing your sellability before a buyer tells you
Compare to Everyone Else
Stack your business against 80,000+ others in the database
Spot the Red Flags
Dependencies and risks that make buyers nervous
Take It Now
15 minutes. Honest answers. Get your score.
What Buyers Actually Look At
8 things. Click any to see why it matters.