How Sellable Is Your Business?
Find out with a 15-minute assessment. No guessing. Just data on what buyers actually care about.
The Book That Built This System
In 2011, John Warrillow wrote Built to Sell and it changed how the world thinks about building a business worth owning. The Value Builder System™ grew directly out of that work: 8 proven drivers of transferable value, benchmarked against 80,000+ real businesses.
Diffactory is a proud Value Builder partner and Certified Value Builder. This is the assessment we use with every founder we work with.
Here's the Deal
The Value Builder System™ scores your business across 8 things buyers actually look at. 80,000+ companies have taken this. It's not theory. It's what makes businesses sell (or not).
Takes about 15 minutes. You'll get a score, plus a breakdown of what's helping you and what's holding you back. Useful whether you're selling next year or next decade.
See What Drives Value
The 8 things buyers actually look at before writing a check
Find the Weak Spots
Know exactly what's killing your sellability before a buyer tells you
Compare to Everyone Else
Stack your business against 80,000+ others in the database
Spot the Red Flags
Dependencies and risks that make buyers nervous
Take It Now
15 minutes. Honest answers. Get your score.
What Buyers Actually Look At
8 things. Click any to see why it matters.