Find Your Starting Point
Every founder is in a different place. Some need a community and frameworks. Some need someone building systems alongside them. Some need an exit quarterback. Here's how to figure out where you fit.
Start where you are. Upgrade when you're ready.
Start Here
Before you pick a tier, take the free Value Builder Assessment. You'll get an estimated range of your company's value, how you score across all 8 Drivers of Value compared to industry peers, and a baseline picture of where your business stands today.
It takes fifteen to twenty minutes. It's free. And it's the starting point for every conversation we have.
Get Your Free AssessmentServices at a Glance
Founder HQ Free
Free
Founder HQ Plus
$149/mo
Reality Check
$997 one-time
Masters Program
$997/mo
1:1 Intensive
$2,500/mo
Value Acceleration
$100K+
Advisory + Investing
Custom + Equity
Tier 1
Founder HQ Free
Free
The free community is where most people start. Weekly calls with other founders working through the same problems you're facing. Access to frameworks, templates, and the vault of past workshops. No pitch, no pressure, just straight talk about what it actually takes to build a business that doesn't need you in the middle of everything.
This works if you're self-directed and willing to do the implementation work yourself. You get the roadmap, the frameworks, and the community. You provide the execution. Most people spend 3 to 6 months here figuring out if they're serious about this work before upgrading to structured support.
Join at founder-hq.com or through the button below.
Join Founder HQ FreeTier 2
Founder HQ Plus
$149/month
Deeper frameworks and real accountability to actually implement the things you're learning. This is where knowing turns into doing.
This is for founders who already know what needs to change but keep not changing it. Structure and accountability close that gap.
Tier 3
Reality Check (Initial Assessment)
$997 one-time
You took the assessment. You got a score. Now you need to know what that score actually means for your business, and exactly what to fix first.
We spend two hours analyzing your specific results, your industry, and what you're actually trying to accomplish. Not a generic playbook. Not a menu of options. The three things your business needs most, in the order you need to do them. Custom to you.
Then we sit down together for an hour and walk through it. You leave with a prioritized plan you can execute yourself.
The assessment tells you your score. The Reality Check tells you what to do about it. And if you move forward with the Masters Program or Value Acceleration, we credit the $997 back so you're not paying twice to get started.
Tier 4
The Master's Program
$997/month · 12-month commitment
Serious, strategic value acceleration. We work through the 8 Drivers of Value with you, month by month, until your business can run (or sell) without you. This is a 12-module program based on the Value Builder System, with a 60-day progress guarantee.
Every session focuses on a different driver of value. By the end, you've systematically fixed the things that make your business dependent on you.
Tier 5
Founder One-On-One Intensive
120 days
$2,500/month
For founders ready for rapid and irreversible progress. Direct attention, direct access, and a crystal clear transformation plan tailored to you. The most direct way to work with Kevin one-on-one outside of full Value Acceleration.
You get:
After state:
Tier 6
Value Acceleration + DealSherpa
$100,000+
Monthly installments available
Value Acceleration is done-with-you implementation. We come into your business and build the actual systems that increase value. Recurring revenue models, documented operations, leadership development, financial cleanup, customer concentration reduction, whatever the Value Builder assessment identified as critical gaps.
DealSherpa is the exit quarterback service. When you're 6 to 12 months from intended exit, we assemble and manage your complete exit team. Business broker, M&A attorney, CPA, wealth advisor, whoever you need. We coordinate due diligence, manage buyer communications, keep the process moving, and make sure you don't leave money on the table because something fell through the cracks.
Most clients do Value Acceleration first (12 to 18 months), then transition to DealSherpa for the actual exit process (6 to 12 months). Total engagement is typically 18 to 30 months from "business isn't sellable" to "closed transaction and money in the bank."
We cap this service at 4 to 8 active clients because the work is intensive. If we're at capacity, we'll put you on the waitlist or recommend Masters Program while you wait.
Monthly installments available. ROI target is 10x to 100x the fee in created enterprise value.
Schedule Value Acceleration ConsultTier 7
Advisory + Investing
Custom + Equity
For founders who want Kevin in their corner long-term with skin in the game. This is where the relationship becomes permanent. We take a board advisory seat, provide access to our implementation team, and invest our own capital alongside our time.
Available by invitation after a successful engagement, or for founders building something we believe in enough to bet on. Terms are custom per engagement.
Inquire About AdvisoryOne-Off Solutions
Value Builder Score
Take the assessment and get your baseline score across all 8 Drivers of Value. Free through Founder HQ.
Get Your ScoreAI Readiness & Efficiency Assessment
$999 one-time
A one-time engagement where we go deep into your business, identify the highest-impact AI opportunities, and hand you a prioritized roadmap you can act on immediately. $999 one-time.
Learn More12 Hidden Deal Killers
Download the guide that shows you the twelve things that quietly destroy business value before you ever get to the negotiating table.
Download FreeSpeaking & Workshops
Kevin speaks on exit planning, owner dependency, and building transferable value. Available for conferences, CEO groups, and private events.
InquireCommon Questions
Can I switch between tiers?
Yes. Most people start with Founder HQ Free or the initial assessment, then upgrade to Plus or Masters when they're ready for more structure. If you're in Masters and realize you need done-with-you implementation, we transition you to Value Acceleration. If you're in Value Acceleration and decide you'd rather do the work yourself with group support, we can move you to Masters and refund the difference. The goal is matching you to what actually helps, not locking you into something that's wrong fit.
What if I'm not ready to exit for 5+ years?
Then you probably don't need DealSherpa yet, but you likely need the foundation work. Most founders who are 5+ years from exit start with Founder HQ Plus or Masters to build transferable operations now. That makes the business more valuable to keep AND more valuable to sell when you're ready. The work is the same either way.
How do payment plans work for Value Acceleration?
Monthly installments are available. We structure payment terms based on your engagement scope and business cash flow.
What's your refund policy?
The initial assessment is non-refundable once delivered. Founder HQ Plus and Masters are month-to-month after initial commitment period, cancel anytime. Value Acceleration has milestone-based payments tied to deliverables. If we don't hit the milestones, you don't pay that installment. Advisory/Investing terms are custom per engagement.
Do you work outside Kansas City?
Yes. Most of our Masters Program clients are remote. Value Acceleration works anywhere as long as we can access your business systems and meet with leadership virtually or in-person as needed. DealSherpa is location-agnostic. The only thing that's KC-specific is in-person events, which happen quarterly for Masters clients.
Stop Thinking About It. Start.
Most founders waste years thinking about exit planning without actually doing anything about it. They know the business depends on them. They know that's a problem. They keep meaning to fix it next quarter.
Next quarter never comes.
The difference between founders who successfully exit and founders who are stuck is simple: the ones who exit started building transferable value 24 to 36 months before they needed it. The stuck ones waited until they were ready to leave and discovered the business wasn't ready to be left.
Start where you are. Free community if you're just exploring. Initial assessment if you need clarity. Masters if you're committed to the work. Value Acceleration if you need someone building systems with you.
But start. Don't be the founder who runs an excellent business for 20 years and walks away with nothing because you never built anything transferable.
Or join Founder HQ free and explore:
Join Founder HQ Free → founder-hq.com