ACCELERATING VALUE.
SHAPING LEGACIES.

We help amazing people build legendary companies.

ACCELERATING VALUE.
SHAPING LEGACIES.

Value acceleration and growth solutions for today’s family-owned company.

FIVE STEPS TO INCREASE YOUR COMPANY’S VALUE

IDENTIFY

If you’re like most business owners, 80-90% of your net worth is hanging out in your business. It’s trapped there and not liquid, which is a huge problem and a red flag. We deliver a proprietary software system that identifies and helps us maximize the hidden value in your company. Our software platform helps you stay focused as your company’s value increases.

PROTECT

After identifying your business value, protecting it by mitigating risks is crucial. In this stage, we collaborate with you to create an action plan to address and organize risks divided into three categories: personal, financial, and business.

One of the most effective ways to safeguard your business’s short-term and long-term value is to ensure it can operate independently of you, the owner. By decentralizing the business, you prepare it for your inevitable exit. This involves establishing written procedures, maintaining detailed financials, and building a customer base that does not rely solely on the owner’s connections. This strategy ensures continuity and stability, preserving the business’s value.

BUILD

Once your existing value is protected, our focus shifts to increasing value. This is achieved by increasing your cash flow and improving your multiple. Your multiple represents the value the private capital market assigns to your tangible and intangible assets and their associated risks.

Intangible assets include the 4Cs: Human Capital, Structural Capital, Customer Capital, and Social Capital.

The strength of your business’s intangible capital (the 4Cs) is one of the most critical and overlooked drivers of your company’s value.  `

HARVEST

After building your business value, it’s time to harvest the fruits of your labor. There are numerous paths your business exit can take, which we will help you understand. After reviewing your options, you might decide not to sell your business but instead transition it to a son or daughter, sell the real estate and keep the company, or continue to build value.

MANAGE

Manage Value is the final stage of Value Maturity, not because it comes at the end, but because it represents full maturity. You likely manage value throughout your business lifecycle, but the most critical time to do so is while exiting your business. To maximize your value, you must manage your business value and your personal and financial value.

One of the most essential components in the Manage stage is overseeing the business value and the wealth acquired from the sale. Defining a clear path for the owner’s wealth before selling the business is paramount. This proactive approach ensures that the wealth generated supports the owner’s next act and personal goals, solidifying a successful and fulfilling transition.

the Replaceable Business Owner

Do you feel chained to your company?

  • You lack repeatable and controllable strategies to grow revenue and profit.

  • You are concerned about the long-term financial stability of your company.

  • You find it tough to attract and keep employees so your growth plateaus.

  • You find it challenging to keep up with your industry or macroeconomic changes.

  • Rapid advances in technology, especially generative AI, have you worried, lost or behind your competitors.

The Diffactory Way

Quick Wins

One of the most significant advantages of value acceleration is its simplicity in identifying quick wins that increase value. We focus on helping you secure these quick wins to build your confidence and set the stage for sustained growth.

By focusing on these quick wins, we enhance your business’s value and profitability while helping you build the confidence to pursue long-term growth.

Together, we’ll unlock your business’s actual value.

White Glove

Our team goes above and beyond to ensure every interaction is spot on, providing the care and understanding that is missing in today’s business world.

With Diffactory, you experience service that reflects our core values of love, ownership, and curiosity. We will help you unlock your business’s hidden potential with the highest standard of care and commitment.

Build Value

We believe in purposeful and strategic actions that drive real results. Under our guidance, every move you make is focused on boosting profit today while also increasing your company’s long-term value.

Say goodbye to random acts of growth or marketing. With Diffactory, every step you take is towards a more profitable and valuable business.

WE GET IT

We understand that the world in which you started your company is different from the one you face today. Rapid changes in technology, shifting macroeconomics, and a VUCA (Volatile, Uncertain, Complex, and Ambiguous) world make long-term planning seem challenging.

But don’t fret, friend. With the right systems and guidance, you can grow the value of your company and make yourself replaceable. When you do this, you rise to the top of the valuation game, transforming your most valuable asset into something you are proud of and ready to transfer to another party whenever the time is right.

At Diffactory, we are here to help you navigate these changes and unlock your company’s true potential. Let’s make your business thrive in today’s dynamic landscape.

Diffactory rocket

HOW IT WORKS

Diffactory Gap assessment

The Assessment

A quick, no-pressure conversation can help you pinpoint your strengths and hidden opportunities. After the consultation, you’ll understand your next steps to grow value.

Diffactory Roadmap

The Plan

We’ll identify and take action on the “low-hanging fruit” opportunities in your business—those initiatives that will have the most significant impact on driving or protecting value in the shortest amount of time.

The Results

Get back to doing what you love in your business. With your value growth efforts in motion, you’ll rediscover the joy that led you to start your business and be ready to exit on your terms whenever the time comes.

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Join us to stay ahead of market trends and learn strategies to ensure your success.