We Represent Sellers.

We've been helping founders build more valuable businesses for years. Now we're taking them to market.

You built a business.

Maybe it took 5 years. Maybe 25.

Either way... you didn't build it so it could sit on a marketplace for 18 months while strangers lowball you.

We do it way differently.

Diffactory represents business owners who are ready to sell. We sit on YOUR side of the table. Not the buyer's. Not the middle. Yours.

Here's what that actually looks like.

We start by digging into your business via the financials, operations, customer relationships and the team. Everything.

We figure out what a buyer is going to love about your company.

And we figure out what they're going to use against you in negotiation.

Then we build a strategy around both.

Our process puts a heavy spotlight of activity on the first 60 days. We're reaching out to qualified buyers and creating competitive interest. We're building urgency and competition.

Because when multiple buyers are at the table? The terms get wayyyy better.

Some deals close fast while others take longer. We're NOT going to rush a bad deal just to hit a calendar date. What we WILL do is make sure your business gets the attention, the positioning, and the representation it deserves from day one.

That's the job. And we take it seriously.

Who We Work With

Founders of businesses between $250K and $20M in revenue.

If you built it, you run it, and you're ready for what's next... we should talk. A few areas where we go deeper than most:

Marketing Agencies & Professional Services

This is where we came from. We know the business model and the margins. We know why most agencies can't sell (hint: the owner IS the agency). We've already closed deals in this space, including advising both sides of the Builders of Authority / Screaming Cow Marketing acquisition in 2025.

Home Services & Trades

HVAC. Plumbing. Electrical. Pest control. Landscaping. These businesses are in HIGH demand from buyers right now via PE and other investors. Recurring revenue, route density, technician retention... buyers love this stuff when it's presented correctly.

E-commerce & Franchise Businesses

Transferable by nature. But the details matter. We help owners present the real numbers and avoid the stuff that kills deals in due diligence.

Any Business Where the Owner IS the Business

Sometimes the honest answer is: you're not ready to sell yet. And that's okay. We'll tell you that. We'll also show you what 12 to 18 months of focused work could do to your valuation. Sometimes the best move before selling is making the business actually sellable first.

See What's Available

We maintain active listings and opportunities at various stages. Some are ready to go today. Others are in the process of getting there.

View Businesses for Sale

Got Questions? Know Someone Who Should Talk to Us?

Maybe you're a founder thinking about selling but not sure where to start. Maybe you're a broker, attorney, CPA, or wealth advisor with a client who needs help. Maybe you're just curious about what your business might be worth.

Whatever it is, reach out. No pitch. No pressure. Just a conversation.

Recent transaction: Builders of Authority acquires Screaming Cow Marketing. Diffactory advised both sides.