Missouri has 530,000 small businesses. Most of them will never transfer the value their owners built — not because they failed, but because nobody helped them prepare.
530,000+ small businesses in Missouri
80% of businesses listed for sale never sell
Exit planning takes 3–5 years done right
Small businesses represent 99.4% of all businesses in Missouri and employ 1.2 million people statewide — 44.4% of the entire Missouri workforce. These aren't lifestyle businesses. They're the economic backbone of the state. But most of them are founder-dependent, owner-operated, and running without a formal exit or value-building strategy. When the founder is ready to step back, there's often nothing transferable to hand off — and no equity to show for decades of work.
We work with Missouri founders running service businesses generating $250K to $20M. Kansas City metro, Springfield, Columbia, St. Louis suburbs — wherever you are in Missouri, the challenge is the same. Owner-dependent operations where the business runs through the founder, not without them.
Kansas City is the biggest small town there is. I've been in this business community for 30 years — building companies, investing in startups, and watching founders across Missouri build something real and exit with less than they deserved. I'm based in Lee's Summit. I hold my CEPA certification through the Exit Planning Institute. And I've spent the last decade doing one thing: helping Missouri founders build businesses that transfer value instead of just generating income.
Kevin Oldham | CEPA | Certified Value Builder | Accredited Value Guide | Lee's Summit, MO
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My mom ran a skateboard shop called Square One in Topeka. She poured years of her life into it. When it closed, there was nothing to show for it — no equity, no exit, no return on what she built. That's not a business. That's a job with a sign on the door.
That's what happens to most founders. Not because they didn't work hard. Because nobody helped them build something transferable. I started Diffactory to change that.
— Kevin Oldham, CEPA

Every business scores across 8 drivers of value. Most owner-dependent companies score below 50. Here's where value leaks.
Financial Performance
Growth Potential
Switzerland Structure
Valuation Teeter-Totter
Recurring Revenue
Monopoly Control
Customer Satisfaction
Hub & Spoke
Certified Value Builder
Value Builder System
Accredited Value Guide
Advanced value assessment
30+ Companies
Angel investor through BetaBlox since 2014

Dave & Jacci Brattin
Exited Owners, Armstrong-Citywide Hardwood Flooring
"Diffactory's knowledge put us in a position to reach markets that we hadn't ever reached before. They were worth 10 times what we paid them."

Adam McChesney
Founder, Builders of Authority
"I thought I was on the right path. I was actually on a path to chaos. Diffactory helped me systemize our agency, remove the 'Adam does everything' bottleneck, and turn what I had into a business with real, transferable assets."
Free
15 minutes. Score all 8 drivers of company value.
Start Free Assessment$997
Deep dive, full 8 Drivers analysis, prioritized 90-day plan, 30 days follow-up.
Schedule a Call$997/mo
12-month implementation, monthly sessions, weekly check-ins, 60-day money-back guarantee.
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Free assessment — no sales call required
Based in Lee's Summit, MO — serving founders statewide
Start with the free Value Builder Assessment. 15 minutes. No sales call required.