About Diffactory

Freedom Now. Value Later. Both Start Here.

We help founder-led businesses outpace burnout and build companies that work and grow without them.

Diffactory Exists to Change What Business Ownership Really Means

Most owners don’t own a business. They own a job that runs their life.

When they burn out or life forces a change, they discover the truth. The business can’t run without them. There’s nothing to sell or pass on. Years of work vanish.

We exist to change that.

We help owners create companies with real, transferable value. Not just income. Real value that gives them freedom, options, and lasting wealth.

The goal is simple: open up space on your calendar. Space to take a real vacation. Space to step away and know the company still runs.

Who We Serve

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Diffactory serves two main types of business owners who want to build companies that can run, grow, and thrive without them.

Owners Seeking Freedom

Everything runs through them: clients, sales, operations, and decisions.

Owners Planning for What’s Next

Wealth is trapped in the business, and they want to maximize value and create options.

Both share the same core problem: the business depends too much on them.

Why We Show Up

It started with a skateboard shop.
Our founder’s mom ran Square One Skateboards for five years, serving her community, supporting her family, and building something meaningful. But when life forced a change, she had to close the doors with nothing to show for all that work.

The business had no value beyond inventory because it depended on her. No systems, no transferable processes, no way for someone else to step in and continue what she'd built.

Then we saw it again.
When Diffactory started as a marketing consultancy, we helped owners generate more leads. But growth only widened the cracks. Calls went unanswered, inboxes filled up, and the owner’s calendar got even tighter. Instead of freedom, they got more chaos.

The real problem.
Marketing wasn’t the problem. The business itself was. Without systems and a team, there is no value. Just an exhausted owner.

Why we exist.
We help owners build companies that run without them. Companies they can keep, sell, or step away from.

This Isn’t Coaching. It’s Transformation.

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Control Today. Options Tomorrow.

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This Isn’t Coaching. It’s Transformation. // Control Today. Options Tomorrow. //

How We Do It

We’ve been in the trenches for 30+ years. Built companies. Scaled them and sold them. And helped others do the same.

Real-World Know-How

We’ve lived the chaos and built systems to tame it.

A Battle-Tested Framework

Using the Exit Planning Institute’s Value Acceleration Methodology™ to align business, personal, and financial goals into one plan.

The 8 Key Drivers of Transferable Value

Financials. Growth. Systems. Team. Market. Customers. Moats. Risk reduction.

What Makes Diffactory Different

We don’t hand over a binder that sits on a shelf. We build, measure, learn, and adjust in real time.

Who’s Behind Diffactory

Led by a Straight Shooter →

At the heart of Diffactory is Kevin Oldham, a founder who has lived both sides of the entrepreneurial grind.

He has been chained to a business that could not survive without him. He has also built companies with scale, systems, and real value that create life-changing exits.

Now Kevin guides founders and owners through that same transformation, helping them build freedom and leverage in their own businesses.