You want your life back— and a business that’s WORTH SOMETHING.

We help founders break free from owner dependency so they can:

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We help founders break free from owner dependency so they can: //

GET OUT OF THE
PERPETUAL GRIND

No more weekends, fires, or bottlenecks.

HAVE A BUSINESS THAT RUNS WITHOUT THEM

Solid systems. A team that owns decisions.

OWN SOMETHING WORTH
MORE THAN STRESS

Keep it, grow it, or sell it on your terms.

We Fix Owner Dependency Problems

Right now, you own the business and the business owns you. It won’t run without you.

That’s a problem.

We fix it. Simple systems, a team that steps up, and a company that works without you in the middle. Then you decide. Keep it, grow it, or sell it.

What Changes When You Work With Us

  • You get your weekends back

  • Decisions happen without you

  • You stop being the walking Google for your business

  • Someone could probably buy this thing (if you wanted) 

  • Your business works without you

  • You have options to keep it, grow it, sell it, whatever

  • Your family stops competing with work for your attention

  • You built something worth more than what you put into it

What’s at Stake If You Stay Stuck

You’re still on call every weekend

Every decision runs through you

You’re the only one who knows how everything works

Selling isn’t an option or not for what you want

Your business controls your calendar and your family time

You risk walking away with less than you put in

Burnout starts to outweigh the payoff

You have no clear plan for what’s next

How We Help You Build a Business That Can Operate Without You

Tame the Chaos

Tools, processes, and team clarity so the business stops running through you.

Install Systems that Stick

Frameworks, SOPs, org charts, and rhythms that work without you in the middle.

Make It Worth More

Build real, transferable value tied to your business, life, and money goals.

Keep it or sell it.

Either way, it's built to last.

Keep it or sell it. Either way, it's built to last.

How We Work Together

Two clear options:

DO IT YOURSELF

We give you the roadmap.

DO IT TOGETHER

We roll up our sleeves and build with you.

→

→

→ No waiting. No fluff. No BS.

Just the work that gets you margin back in your calendar while building real value in your company.

→

→

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x

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NOT EVERYONE

IS A FIT

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x

We’re not for owners who want quick fixes, another VA, or to patch holes and call it progress. We’re for owners ready to fix the foundation, do the work, and create something that runs without them.

Led by a Straight Shooter →

Our founder, Kevin Oldham, has invested 30 years building, growing, and selling companies.

He’s rolled up his sleeves with over 30 startups inside BetaBlox, helping founders grow through lean startup principles that directly fuel everything we do at Diffactory.

Today, he works with service business founders to create options and leverage.

Diffactory uses the Exit Planning Institute’s “Value Acceleration Methodology™” and the 8 Drivers of Value: things like clean financials, strong systems, a reliable team, loyal customers, and defendable moats.

We don’t give you a fancy binder. We build real value with you, shoulder to shoulder. That’s the Diffactory difference.

No fluff. Just stuff that works.

Image of an 'Accredited Value Guide' badge with five gold stars and a hexagonal shape.
CEPA Certified Exit Planning Advisor logo with shield and laurel design
Logo of the Exit Planning Institute featuring a shield with a laurel wreath and the letters EPI.
Logo for Certified Value Builder with a bar chart graphic and blue text

  • "With Kevin Oldham at the helm, he relieved us of a heavy burden. His knowledge put us in a position to reach markets that we hadn’t ever reached before. He was worth 10 times what we paid him and his crew. This put us in a position that we could retire at much earlier date than we had planned."

    Jacci Brattin

    Exited Owner
    Armstrong-Citywide Flooring

  • "BetaBlox is a school for startups where each student's tuition is partial ownership of their company. Continuing with that analogy, Kevin is one of our best "professors", who holds regular office hours with our best founders. His job is to hold teams accountable, impart knowledge, and mentor them through the early-stages of starting a business. His attitude and energy is infectious. The teams he works with rave about the value he is able to provide. I hope to continue to work with Kevin for the rest of my life."

    Weston Bergmann

    Founder
    BetaBlox

  • "I have worked with Diffactory over the years and found he and his Team are worth every dime. They are very knowledgeable and have played a key role in helping my business grow. If you are interested in a trustworthy Team of professionals, I highly recommend working with Diffactory. You won’t be disappointed."

    John Mercurio

    CEO
    Blue Ocean Search Firm

Read More Testimonials

Simple Steps. Serious Change.

We offer tools and programs that meet you wherever you are in your journey. No waiting. No fluff. Just real help when you’re ready to fix what’s broken.

  • Get clear on what’s keeping you stuck and what it’s costing you.

  • Stabilize the chaos, install systems, and get your business working without you.

  • Enjoy real freedom and options. Keep it, scale it, or sell it. Your call.