Kevin’s passion for solving complex problems and driving value for clients motivates him daily. His dedication is fueled by his love for his wife and two kids. Kevin isn’t your typical CEO; he infuses fun into the workplace by cranking up music so loud that the neighbors sometimes complain. Outside the office, he’s an enthusiastic skater, often found at the skatepark with his kids. Additionally, Kevin is a competitive Black Belt in Tae Kwon Do, applying the same discipline and focus from his martial arts to his professional life. As a proud Kansas City Chiefs fan, Kevin is deeply committed to helping business owners in his community retire comfortably and securely.

Every day, Chris strives to do something exceptional to help leaders at all levels succeed and simultaneously develop their personal and professional lives. His passion is to spread the word that you CAN “have it all” with intention and dedication. With over 20 years of experience as a coach and motivator, Chris helps clients dive deep to discover creative solutions that build long-term results and ROI. He specializes in team building, leadership training, and assisting organizations in optimizing their potential and reaching their goals by activating a high-performing mindset.

Practicing what he preaches, Chris balances his hard work by spending quality time with his three children and pup out on the water, fishing, physically challenging himself by becoming an IRONMAN triathlete, or mentally challenging (and beating) any poor soul who dares to square off with him in a game of Scrabble.

Driven to make a difference at Diffactory and beyond, Jessica is keenly aware of the ripple effect her role has on her clients’ lives. With a genuine passion for helping others succeed, she sees the bigger picture – the sweat, the tears, the achievements, the “why,” and the personal sacrifices that drive every growing company.

Her big-hearted, down-to-earth vibe should never be mistaken for weakness. Jessica is a powerhouse regarding efficiency, timelines, monitoring progress, processes, and ensuring accuracy. Clients can count on her to nail KPIs and exceed even the highest expectations. Her unique ability to be kind yet firm makes her a wonderful mother to her two children, ages 6 and 2. She and her husband are raising them with plenty of laughter, uninhibited family dance parties, and fresh air in the KC Brookside area.

Trent Welch is a savvy Marketing Technology Director at Diffactory, where he specializes in making complicated marketing technology simpler.

At the forefront of the upcoming AI tech revolution, he thrives on discovering innovative ways to use AI to enhance everyday life. When he’s not unraveling marketing challenges, you can find Trent unwinding in his backyard, where he fires up his smoker to craft mouthwatering meats while listening to his latest playlist on Spotify or diving into an engaging audiobook or podcast. His downtime is often shared with his dog, Sasha, and girlfriend, Madison, whether they’re gaming or enjoying the outdoors.

With a knack for blending professionalism with a touch of fun, Trent is committed to shaping the future of marketing technology.

Mark de Grasse, founder of the AI-Branding Academy and former President of DigitalMarketer.com, is an expert in creating and systemizing content strategy frameworks using AI tools like ChatGPT. With over two decades of experience in content development and brand building, Mark brings unique insights to Diffactory’s clients. His deep understanding of the intersection between digital marketing and AI education allows him to provide innovative solutions that drive growth and unlock hidden value for their businesses.

Jose Bolaños is a seasoned leadership coach, consultant, and international speaker with over 15 years of experience. He has guided countless business leaders across the United States, Latin America, and Canada.

Jose is the visionary behind the transformative UNBREAKABLE program and the VUCA Fit Method, and he co-founded the influential VUCA Fit Brand. As a Presence-Based Coach and former Professional Certified Coach with the International Coaching Federation, he is a trusted advisor in personal and professional development. He is also a certified consultant with the Barrets Values Centre.

A dynamic speaker, Jose has shared the stage with luminaries like Nick Vujicic, Jesse Itzler, Damon John, Kevin Harrington, and Willie Robertson. His message has resonated globally, impacting leaders in over seven countries through his UNBREAKABLE program and VUCA Fit way of life.

As a consultant, Jose has contributed to numerous companies, including multinational enterprises, by crafting strategies that cultivate cultural capital rooted in core values. He served as the Vice President of Leadership Development for a rapidly growing digital marketing company in the United States and Latin America for three years.

Jose Bolaños remains at the forefront of leadership development, empowering individuals and organizations to thrive in complexity and uncertainty.

Salvador Ayestas (AKA Salvy) is a marketer who blends professional expertise with a heartfelt connection to his clients. He focuses on nurturing client relationships and understanding their marketing needs to deliver customized solutions for business success.

Beyond his professional role, Salvador is a “farmboy” at heart. He loves spending time in the countryside, riding horses, tending to cattle, and enjoying the simplicity of farm life. Golf is another of his cherished pastimes. Known for his unquenchable thirst for knowledge, Salvador is a repository of diverse information and has a knack for bringing laughter to any setting.

Salvador Ayestas is a marketer who brings strategic insight and a genuine, warm-hearted approach to his work. He enriches the lives of everyone he meets.

Jessy Daguman is a dedicated executive assistant renowned for her impeccable organizational skills and positive attitude. With a proactive approach, she expertly manages schedules, coordinates meetings, and ensures effective communication. Jessy’s versatility shines in tasks like document preparation and podcast production, highlighting her adaptability.

Passionate about her role, Jessy thrives on diverse challenges and client interactions. Outside of work, she enjoys classic movies like “Little Women” (1994) and channels her altruism by supporting children in a remote community. Her colleagues appreciate her unwavering positivity, making her an approachable and valuable team member who fosters success and harmony.

Warren is an exceptional copywriter with a strong sales background under his belt and knows what it takes to speak to a customer’s needs, overcome objections, and close the sale. Simply put – from sales letters to landing pages, Warren writes words that create action. His strengths contribute to our success in direct-response messaging, digital marketing, video scripts, email sequences, web copy, and marketing strategy for companies of all sizes.

The highlight of his job is collaborating with various people and helping them connect with their audience and grow their business. The highlight of his life at home is raising incredible boy/girl twins that leave him speechless.

Steph is more than a designer. She is also a good photographer. She’s taken pictures of food. Interiors. Exteriors. And people. (She won’t say which is easier to work with. But we hear food can be a real diva.) Steph’s an outside-of-the-box thinker and an all-hours-of-the-night worker. In addition to getting awesome-looking websites, we sometimes get emails about those websites at 3 a.m. In her spare time, Steph is a professional (yes, we said professional) ultimate Frisbee player for Minnesota Strike Ultimate. Autographs are available upon request.