Scout the CompetitionStart your journey towards franchising by doing a competitive market analysis.  This is where you identify your competitors and understand their customer base so that you can help your prospective franchisee see why your business is superior to others in the...

With your business in full growth mode, you may find yourself looking ahead to the future and wonder, “what’s next?”  Maybe you feel like you are getting itchy feet, ready to take on a new challenge or tackle the next hurdle to propel you into further growth.  Maybe you are ready to...

Growth doesn’t happen by accident. Many small, intentional processes and techniques must come together at the specific time using the correct vehicle to move the sales needle in the right direction. Plan, execute, measure, repeat–over and over. Fail to plan and you plan to...

As you may know, Diffactory has been providing high-quality digital marketing services to clients just like you in Kansas City and throughout the country since 2015. However, today we’re excited to celebrate our designation as a Top Local Agency in Kansas City by UpCity!What Does...

With the explosion of “box of the month” plans like Stitch Fix, BirchBox, and Dollar Shave Club, you might be considering how a subscription plan could work for your business.  Adding a subscription-based line of revenue to your business can be a terrific way to increase profit,...

Successful small business owners often find themselves at a crossroads:  Invest capital and grow, or forgo investment and stay small.  Many owners choose the latter because they are afraid of risk, afraid of the cost, and afraid of the time it will take to grow their business.  For...

At Diffactory, we specialize in helping entrepreneurs grow their businesses.  One of our specialties is assisting companies that are considering expansion by franchising or licensing all or part of their business.  In this two-part series, we will explain the differences between...