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At Diffactory, we’re more than just advisors — we are transformation architects.

Our mission is to help business owners like you take your company to the next level by transforming it from an owner-dependent operation into a thriving enterprise.

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Category: Marketing

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November 1, 2016
Market ResearchMarketingNew ProductsRecurring Revenueby Kevin Oldham

Diffactory Receives Better Business Bureau Accreditation

At Diffactory, trust is integrated into everything we do.  We go out of our way to earn the trust of our clients, and only work with clients we would recommend to our family and friends.  We are proud to announce that we have enhanced our commitment to integrity by receiving...
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risk-reduction
October 8, 2016
Market ResearchMarketingNew ProductsRecurring Revenueby Kevin Oldham

Risk Reduction For Business Owners

Let’s start with a pretty obvious statement.Starting a business from scratch is flat out hard.Laying out all of the complexities for why it is hard would require a separate essay, so for now let’s agree that it is hard work.Now think about something.What do UPS Stores, Panera...
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August 30, 2016
Market ResearchMarketingNew ProductsRecurring Revenueby Kevin Oldham

Stop Playing Revenue Roulette

In our essay “Eight Reasons Every Business Needs Recurring Revenue,” we discussed a major benefit of membership and subscription business models:The ability to even out demand for your products or services.   Having predictable cash flow each month give your business stability. This...
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June 29, 2016
Market ResearchMarketingNew ProductsRecurring Revenueby Kevin Oldham

Keep Your Current Customers or Get New Ones?

We recently broke down the “Eight Reasons Every Business Needs Recurring Revenue” and mentioned “flight risks” in that piece.  Flight risks are the customers that may leave you soon. You won’t know until they are gone.Their silence should be a warning sign for your business.Keep your...
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my marketing company sucks
May 23, 2016
Market ResearchMarketingNew ProductsRecurring Revenueby Kevin Oldham

Marketing Costs: How recurring revenue can eliminate them

 One of the reasons we launched Diffactory was to address all of the waste in marketing and eliminate marketing costs for our partners. Sounds controversial for a marketing company, right? We call it being honest. Waste comes in the form of throwing darts at the board, trying every...
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May 11, 2016
Market ResearchMarketingNew ProductsRecurring Revenueby Kevin Oldham

Eight Reasons Your Business Needs Recurring Revenue

Recurring revenue is often called the Holy Grail of revenue.We couldn’t agree more and have seen the positive impact it has on the companies we partner with. There are multiple advantages that come with owning a subscription or membership model business.Dating back to 1556 when the...
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January 1, 1970
Market ResearchMarketingNew ProductsRecurring Revenueby Kevin Oldham

WordPress Designers: Superior Web Development for Businesses

Explore the world of Wordpress designers and how they can elevate your business through superior web design and development strategies.
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