When you have an up and coming small business or maybe a business that has been in the works for years, there’s one thing that every business owner must have – a strong, solid marketing team behind them that will help to boost their name and profits. That is what we aim for in...

You’ve poured your time, money and heart into growing your business, but one thing is missing – you need more customers.  More customers, more profit, right?   So what kind of customers do you need to build a successful business?  More customers now or more...

Lots of people ask us what Diffactory means. Is it even a real word? Something we made up to sound super cool and hip? Almost, but not quite.  Combining the words differentiation and factory gives you our company name, Diffactory, that we are proud to uphold.  Differentiation We...

From the bustling atmosphere of small businesses to the intimate setting of local restaurants and shops, Downtown Lee’s Summit gives a personal touch to anyone who visits. Our founder, Kevin Oldham fell in love with this city and four years later, introduced Diffactory’s newest...

Let’s talk about profitability and marketing. Most marketing is inefficient and a lot of times, it just flat out sucks. Whether it’s companies just not giving you the tools to succeed or a lack of interest that is keeping you from the results your business wants to see. Marketing has...

One of the keys to success in business is always moving forward. If a business owner allows the company to rest on its laurels, their competition we’ll find ways to eat away at their market share. One need only look at Blockbuster and Kodak to see what can happen when a...

I don’t know about you, but I am always a few models behind when it comes to my mobile phone.One of the startups I mentor made fun of my iPhone 6s last night.They said:“You are ready for an upgrade. Just hop online, and your carrier will ship your phone to you in a day....

Today’s customers have endless opportunities at their fingertips when it comes to finding products and services that meet their needs.  Not only is there lots of competition, but also there are so many streams of advertising and channels of social media, that the difference in a...

If you have made the decision to franchise your business, one of the first things you are thinking about is: Who do I want as a franchisee?How do I choose the right person who I know I will be able to work with and who will also be able to make the business a success? Given that this...

As you prepare to franchise your business, you should build out your franchise support system. Developing these assets upfront will help you support a scalable, grow-oriented franchise system.Brand guidelinesTo maintain brand integrity across your franchise network you should publish...