June 28, 2017
Growth doesn’t happen by accident. Many small, intentional processes and techniques must come together at the specific time using the correct vehicle to move the sales needle in the right direction. Plan, execute, measure, repeat–over and over. Fail to plan and you plan to fail, as the saying goes. What is driving sales today might not be what catches and retains customers tomorrow. Your B2B company might be experiencing record growth today, but you must be vigilant about maintaining momentum or your competition will take your place.
With growth being an integral part to any successful business, it’s detrimental that B2B businesses establish strong marketing plans and actively work to reach goals and milestones. However, many B2B companies do not invest in a marketing team or designate the marketing component to a central department or individual. This can be incredibly risky. There are a multitude of reasons why B2B companies need to establish a marketing designee or team either internally or externally, to propel business forward while keeping the company on track to reach goals.
- The competition is fierce. We have more options to get products and services in front of potential buyers than ever before. E-mails, social media blasts, podcasts, and text alerts have been added to the traditional methods of print ads, commercials and trade show presentations. With unlimited ways to reach new potential customers, and countless brands trying to attract the same groups, it’s important to know both what methods are available and which ones will be the most productive and cost-effective for your business. At Diffactory, we present each of our B2B business partners with a monthly report that shows exactly how the plan was executed and all ROIs. Without a dedicated designee designating a specific marketing plan, and measuring the success of that plan, B2B businesses can spend valuable resources with no return gains.
- Technology is advancing at lightning-fast speed. The digital landscape changes daily, and if you are not tuned into the latest tech options and trends you are losing footing to your competitors. Adaptability is key; technology that is cutting-edge and relevant today could be obsolete in a few years or even months, taking your business with it. The Diffactory team prides itself in curiosity and competence, learning and executing the newest processes, tools and algorithms to use current technology to rocket-launch our B2B partners past their competitors.
- Customers are savvy, demanding and impatient. In the age of Amazon Prime and Netflix, customers have become accustomed to excellent customer service and superior products with minimal inconvenience. One bad review on social media can mean lost sales and customers; an excellent testimonial might give the push that lands the big contract. Your customers are judging your digital presence. It takes less than 5 seconds for a customer to glance over your website and decide if they want to stay and learn about your company or click the “x” and move on. Without a clear marketing strategy and people designated to roll it out, your company message becomes fuzzy at best and confusing at worst. The experts at Diffactory know that people aren’t buying your products or services, they are buying the idea that what you are offering will improve their lives. Are you sending that message to your customers? If not, it’s time to consider a marketing makeover with a dedicated expert.
The efficiency, collaboration and customer focus that come from a well-planned and executed marketing strategy can be invaluable to a B2B company. However, it must be continuously reviewed and updated to ensure the company maintains its foothold as it surpasses competitors.
If your B2B business does not currently have a dedicated marketing person or team in place, you’re losing ground—plain and simple. The experts at Diffactory specialize in helping mid-market B2B companies surpass their competitors and stay on top. Interested in learning more about our B2B marketing options? Contact us today by clicking HERE or giving us a call at 816-287-2010.