Licensing–Why and How
Successful small business owners often find themselves at a crossroads: Invest capital and grow, or forgo investment and stay small. Many owners choose the latter because they are afraid of risk, afraid of the cost, and afraid of the time it will take to grow their business. For many businesses selling a product or service, […]
Franchising–Why and How
At Diffactory, we specialize in helping entrepreneurs grow their businesses. One of our specialties is assisting companies that are considering expansion by franchising or licensing all or part of their business. In this two-part series, we will explain the differences between licensing and franchising, and how each can be used to effectively grow your business […]