Recurring Revenue: Long-term Success in Any Economic Climate
Economic uncertainty is a way of life for most small business owners. From small swings in the sales pendulum such as seasonal changes, to large swings brought on by recession, you can be sure that circumstances outside your control will try to wreak havoc on your business. However, thanks to recurring revenue, you can guard […]
Licensing–Why and How
Successful small business owners often find themselves at a crossroads: Invest capital and grow, or forgo investment and stay small. Many owners choose the latter because they are afraid of risk, afraid of the cost, and afraid of the time it will take to grow their business. For many businesses selling a product or service, […]
Franchising–Why and How
At Diffactory, we specialize in helping entrepreneurs grow their businesses. One of our specialties is assisting companies that are considering expansion by franchising or licensing all or part of their business. In this two-part series, we will explain the differences between licensing and franchising, and how each can be used to effectively grow your business […]