# Diffactory

> Business exit planning and value acceleration for owners who have built something worth protecting. Kevin Oldham's methodology helps founders and search funds understand what their business is actually worth and how to close the gap between financial planning and a real exit.

## Core Pages

- [Home](/): The central hook for owners who love their business some days and want out on others.
- [Solutions](/solutions): Services organized by the problem you're solving, not the deliverable.
- [Who We Serve](/who-we-serve): Founders, search funds, and professional advisors.
- [Resources](/resources): Guides, articles, and tools for owners navigating an exit.
- [About](/about): Kevin Oldham, methodology credentials, and the team behind Diffactory.

## Services

- [Reality Check](/services): A one-time $997 diagnostic that tells you what buyers will actually see.
- [Masters](/consulting): $997/mo community + coaching through the Skool platform.
- [Intensive](/implementation): $2,500/mo hands-on implementation to build transferable value.
- [Acceleration](/accelerate): $100k+ engagements for owners who need to exit within 12 months.
- [Valuation Estimator](/what-is-my-business-worth): Free SDE/EBITDA multiple tool to estimate current business value.
- [Value Builder Assessment](/assessment): The 13-minute Built to Sell assessment from John Warrillow's Value Builder System.

## Industry & Audience Hubs

- [For Founders](/for-founders): The full service ladder and why most owners overvalue their business.
- [For Search Funds](/for-search-funds): Deal sourcing, due diligence, and post-close value creation.
- [Business Brokers](/business-brokers): Referral and co-sell partnerships with intermediaries.
- [CPAs](/cpas): Tax-aware exit planning for accounting professionals and their clients.
- [Wealth Advisors](/wealth-advisors): Financial planning alignment before, during, and after a transaction.
- [Private Equity](/private-equity): Buy-side and sell-side support for PE firms and portfolio companies.
- [Estate Planning Attorneys](/estate-planning-attorneys): Fixing the hidden flaws that kill estate plans after a founder dies.
- [Industries](/industries): Transferability challenges by archetype — professional services, ecommerce, manufacturing, franchises, and more.

## Geographic Exit Planning

- [Exit Planning Missouri](/exit-planning-missouri): State-wide guide for Missouri business owners.
- [Exit Planning Kansas](/exit-planning-kansas): State-wide guide for Kansas business owners.
- [Exit Planning Overland Park](/exit-planning-overland-park)
- [Exit Planning Leawood](/exit-planning-leawood)
- [Exit Planning Olathe](/exit-planning-olathe)
- [Exit Planning Lenexa](/exit-planning-lenexa)
- [Exit Planning Shawnee](/exit-planning-shawnee)
- [Exit Planning Blue Springs](/exit-planning-blue-springs)
- [Exit Planning Gladstone](/exit-planning-gladstone)
- [Exit Planning Liberty](/exit-planning-liberty)
- [Exit Planning Independence](/exit-planning-independence)
- [Exit Planning Lees Summit](/exit-planning-lees-summit)
- [Exit Planning Merriam](/exit-planning-merriam)
- [Exit Planning Mission](/exit-planning-mission)
- [Exit Planning Prairie Village](/exit-planning-prairie-village)
- [Exit Planning Kansas City North](/exit-planning-kansas-city-north)

## Content & Tools

- [Blog](/blog): Articles on valuation, deal structure, founder dependency, and exit strategy.
- [Exit Planning Guide](/resources/exit-planning-guide): Comprehensive resource covering the 8 drivers of business value.
- [Case Studies](/case-studies): Real examples of owners who prepared, stalled, or sold.
- [FAQs](/about/faqs): Common questions about process, pricing, and timing.
- [Philosophy](/philosophy): How Diffactory thinks about value, timing, and owner psychology.
- [Testimonials](/testimonials): What owners and advisors say about working with Diffactory.
- [Book](/book): Built to Sell and other recommended reading for owners preparing to exit.
- [Contact](/contact): Direct inquiry form and booking links.

## Utility

- [Privacy Policy](/privacy-policy)
- [Terms of Service](/terms-of-service)
- [Site Index](/site-index): Complete list of all public pages.