Virbela
Industry: Technology
Case Study:
Expanding a Metaverse Platform to Meet the Needs of Businesses During a Global Pandemic
When the COVID-19 pandemic hit, businesses and organizations worldwide suddenly needed new collaboration methods as physical offices shut down. ViRBELA, a metaverse platform, had the potential to address these unmet needs. However, the company was still a small team and lacked the necessary infrastructure and strategy to scale quickly during this critical time.
Diffactory partnered with Virbela’s founder, CEO, and core team to rapidly develop a virtual conference center infrastructure. This allowed businesses to hold meetings, conferences, and collaborative events in a virtual environment. With everyone working from home, this solution offered an innovative and practical alternative to physical gatherings, putting Virbela in the spotlight as a key enabler of business continuity during the pandemic.
- Program Development
Collaborated with the small team at Virbela to define and implement a virtual conference center tailored to business and organizational needs.
- Scalable Infrastructure
Helped market the new infrastructure to support large-scale virtual events, ensuring seamless collaboration for organizations, even with a remote workforce.
- Targeting Business Needs
Positioned the platform to address urgent needs, focusing on providing a virtual space for collaboration, learning, and engagement when physical gatherings were no longer possible.
- Widespread Adoption
Virbela became a go-to solution for businesses and organizations needing virtual collaboration tools during the pandemic, introducing metaverse concepts to people unfamiliar with the technology.
- Increased Visibility
The platform’s success during this period significantly raised its profile, attracting attention from industries and organizations previously unaware of virtual collaboration spaces.
- Foundation for Growth
While not involved in Virbela’s entry into real estate, the virtual infrastructure continues to serve as the backbone of the fastest-growing residential real estate brokerage in the United States, eXp Realty, allowing them to save massively on brick-and-mortar costs by meeting and collaborating online.
Diffactory played a crucial role in helping Virbela meet the unprecedented needs of businesses during the pandemic. By building a virtual conference center and scalable infrastructure, we helped Virbela grow its presence in the metaverse space, paving the way for its continued success. The infrastructure developed continues to be a key part of the company’s value, demonstrating the power of virtual collaboration in a post-pandemic world.