Armstrong-Citywide, Inc.
Industry: Flooring & Home Improvement
Case Study:
Preparing a Flooring Company for Acquisition through Marketing and Customer Acquisition Systems
A family-owned flooring company run by a husband and wife sought to transition out of their business and prepare it for acquisition. However, the business was highly dependent on the owners for generating new customers and maintaining operations, which posed a challenge in making the business appealing to potential buyers.
Diffactory partnered with the flooring company to develop a marketing and customer acquisition system that would operate independently of the owners. By implementing a sustainable and automated approach to generating leads and acquiring customers, we helped the business become more self-sufficient, allowing the owners to gradually replace themselves in day-to-day operations.
- Marketing System Development
Built a comprehensive marketing system that included digital campaigns, local outreach, and referral programs to drive consistent customer acquisition without requiring the direct involvement of the owners.
- Automated Customer Acquisition
Established an automated lead generation system that ensured a steady stream of potential customers, allowing the business to operate smoothly without the owners’ presence.
- Business Transition Support
Worked closely with the owners to prepare the company for sale, making it attractive to buyers by removing dependency on the owners for business generation.
- Post-Transaction Collaboration
Diffactory supported the new owners after the sale by fine-tuning the systems and ensuring a smooth transition.
- Successful Acquisition
The flooring company was successfully sold to a new family, who could step into a business that no longer relied on the original owners for its operations or customer base.
- Sustained Growth
The new marketing and customer acquisition systems ensured sustained business growth, even after the transition.
- Post-Sale Success
Continued collaboration with the new owners allowed the business to thrive post-transaction, ensuring a seamless handover and continued profitability.
By developing an independent marketing and customer acquisition system, Diffactory helped a family-owned flooring company prepare for a successful acquisition. The business became more attractive to buyers by eliminating dependency on the original owners, and post-transaction, the new owners benefited from the streamlined, automated systems put in place, leading to continued success and growth.