Diffactory Receives Better Business Bureau Accreditation
At Diffactory, trust is integrated into everything we do. We go out of our way to earn the trust of our clients, and only work with clients we would recommend to our family and friends. We are proud to announce that we have enhanced our commitment to integrity by receiving accreditation by the Greater Kansas […]
Risk Reduction For Business Owners
Let’s start with a pretty obvious statement. Starting a business from scratch is flat out hard. Laying out all of the complexities for why it is hard would require a separate essay, so for now let’s agree that it is hard work. Now think about something. What do UPS Stores, Panera restaurants, the Kansas City […]
Stop Playing Revenue Roulette
In our essay “Eight Reasons Every Business Needs Recurring Revenue,” we discussed a major benefit of membership and subscription business models: The ability to even out demand for your products or services. Having predictable cash flow each month give your business stability. This let’s you work on your business while spending less time stalking your bank account for […]
Keep Your Current Customers or Get New Ones?
We recently broke down the “Eight Reasons Every Business Needs Recurring Revenue” and mentioned “flight risks” in that piece. Flight risks are the customers that may leave you soon. You won’t know until they are gone. Their silence should be a warning sign for your business. Keep your existing customers The research is all […]
Marketing Costs: How recurring revenue can eliminate them
One of the reasons we launched Diffactory was to address all of the waste in marketing and eliminate marketing costs for our partners. Sounds controversial for a marketing company, right? We call it being honest. Waste comes in the form of throwing darts at the board, trying every new thing that comes on the market, […]
Eight Reasons Your Business Needs Recurring Revenue
Recurring revenue is often called the Holy Grail of revenue. We couldn’t agree more and have seen the positive impact it has on the companies we partner with. There are multiple advantages that come with owning a subscription or membership model business. Dating back to 1556 when the government of Venice first published the monthly Notizie […]
WordPress Designers: Superior Web Development for Businesses
Explore the world of Wordpress designers and how they can elevate your business through superior web design and development strategies.