About Us
guiding business owners
About Diffactory
At Diffactory, we know that the most valuable businesses are always ready for what’s next. For over a decade, we’ve helped business owners move beyond just keeping things running—we help them build companies that buyers want.
Our Story
What started as a marketing consultancy quickly became something bigger. Too many business owners put in years of hard work, only to find out their company was worth far less than they expected when it came time to sell. We realized marketing alone wasn’t enough—real business value goes deeper.
Our Approach
We help entrepreneurs understand and strengthen the factors that make a business truly valuable.
By looking at the full picture—not just sales, but operations, structure, and long-term sustainability—we ensure your business isn’t just successful today, but ready to command the right price when the time comes.
Diffactory: Building businesses worth buying, not just running.
transition-ready Your Business
Why Choose Diffactory
Deep Expertise
Our team brings decades of experience in business valuation, exit planning, and value acceleration
Proven Results
We've helped companies across industries dramatically increase their enterprise value
Comprehensive Solutions
From initial assessment through execution, we provide end-to-end support
Strategic Focus
We look beyond quick fixes to build sustainable, transferable value
Collaborative Partnership
We work alongside you to implement lasting positive change
transition-ready Your Business
Our Impact
Our client success stories span various industries and company sizes:
- Transformed a one-person wealth advisory into a national firm
- Expanded a metaverse platform to meet global collaboration needs
- Built a top-performing auction marketing company
- Helped numerous family-owned businesses successfully transition
- Created sustainable revenue streams for medical practices
Whether you’re planning an exit or focused on growth, we help you build an investment-grade business that delivers value today while preserving options for tomorrow.
Kevin Oldham
Jessica McArthur
Value Accelerator
Salvador Ayestas
Program Manager
Steph Rupp
Design Expert
Mark de Grasse
AI Specialist